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Leader Notes

Mr. Alex Ladino
Interview Posted: June 11, 2010
Creative Director, Alex Ladino Design, Inc.
USA

With more than 14 years of experience in the fashion and image consulting industry. Winner of the “celebrity style award” at the Miami fashion week 2005 and numerous international appearances in fashion weeks like Paraguay, Miami, Panama, Puerto Rico, tv shows and specialized publications, Colombian designer Alex Ladino has been Also known by such titles as wardrobe consultant, fashion stylist, or makeover consultant. His training has transformed many individuals and their organizations, making them more self conscious of their personal and corporative image therefore making them able to create new possibilities for their business, careers and personal lives.

What's the philosophy behind Alex Ladino Design, Inc:
Mr. Alex Ladino: Our philosophy has been conceived from the perspective of “style” which for me, represents much more than a concept of fashion.. It represents an individual view of how best you can speak about yourself, throughout your personal image..

Do you think the fashion apparel industry is one of the most important sector of country's economy?
Mr. Alex Ladino: For many manufacturing countries it has been one the most important sources of economic and social growth.. Today, thanks to the globalization, many countries have found ways to get access to new technologies, giving the upcoming “players”, the opportunity to better compete in an ever growing market of apparel..

High fashion frequently seems either unattainable or impractical for much of the population. How do you, as a fashion designer, balance the fantastical fashion that inspires and the practical fashion that a person can wear in their daily life? How do you see others in your industry dealing with that balance?
Mr. Alex Ladino: I have always have the idea, that sometimes the need for designers to “standout” (sort of speak).. in the fashion industry, puts them in a position of “Over expression”… I think that the world’s most successful designers as well as brands in the apparel arena, have played very balanced creative and innovative roles that the average people most of the time feel related to.. I think that is critical for any designer or brand to have in mind that Show is one thing, and Daily style is a completely different story

What is your opinion- Fashion companies should be specialized in advances sewing techniques or production techniques?
Mr. Alex Ladino: Both. I think that, in order to have a successful business in the apparel industry, you have to be both, highly technical and extremely productive.

What are the most difficult part of marketing fashion garments?
Mr. Alex Ladino: The tools for marketing in general, day by day are becoming more and more available to anyone creative enough to apply these tools into their own businesses.. So I would say, that the most difficult part for a “killing” fashion Marketing strategy, would have to be “Being creative enough”

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